/wooo/ is Suicide
August 19th, 2008 will live in /wooo/ infamy as the day /wooo/ became Suicide and fucking wrecked TNA's attempt at a viral marketing scheme.
TNA managed to get a videogame made using its license. TNA Impact didn't completely suck, but it didn't present any sort of reasonable challenge to the supremacy of WWE's SmackDown vs. Raw franchise. Impact's single-player mode lets players control an OMGSODEEP&EDGY masked wrestler named Suicide (who players can initially customize at the start of the game) as he looks to...wait, nobody gives a shit about this.
Months later, TNA prepared to debut Suicide as an actual wrestler on their on-screen product. In an attempt at viral marketing, TNA created a website for a "Who is Suicide?" campaign and advertised it with brief flashes of the site's URL during episodes of Impact. The website -- which then featured only a single line of text ("Who is Suicide?") over a grunge-esque graphic -- later linked to a MySpace page ("whoissuicide"). When /wooo/ discovered the MySpace page, it looked as if TNA had just registered the account. An enterprising /wooo/kie eventually hacked the account's password and provided proof of his access to /wooo/.
Bolstered by this Win of Wins, /wooo/ proceeded to run amok. The hacker uploaded shadowy images of Ric Flair (WOOO!!) and Randy Orton (King of /wooo/) to the account and turned them into background images, set up a self-playing version of Orton's entrance theme at the time -- punctuated by Flair's signature WOOO!!s -- to play when the page loaded, and added messages such as "/wooo/ World Order" and "/wooo/ - We're Taking Over!" to the page. To its credit -- and /wooo/'s delight -- TNA proceeded to do jack shit about the hackjob; if the company had any idea the MySpace had even gotten hacked, the TNA web team appeared to have sat on their hands while /wooo/ went to fucking town. The company may not have even noticed the hack until a number of dirtsheets reported wild rumors about Randy Orton and Ric Flair signing with TNA based on the hackjob alone. (Those Ric Flair reports became hilarious in hindsight.)
/wooo/ celebrated their victory over TNA -- and its marketing department -- as the dirtsheets eventually caught on to the hackjob. TNA responsed to the hack by removing the link to the MySpace page from the "Who is Suicide?" website and continuing on with its piss-poor attempt at "viral marketing"; it essentially abandoned the MySpace account to /wooo/. Suicide eventually debuted a few weeks later, then proceeded to flop as an onscreen character. At least three different wrestlers -- including Frankie "Kaz" Kazarian, Christopher "I Deserve Better" Daniels, and Akira Kawabata (known in TNA as Kiyoshi) -- played the role from the character's debut until its initial retirement in 2011. The character has since been revived in 2013, though it is unknown who is currently playing the role.
As one last side note: the publisher of TNA Impact, Midway Games, went out of business in 2009 -- and when Warner Bros. bought the company's assets, it didn't even make an attempt to purchase the TNA license.
